What To Look Out For
When focusing your advertising tactics in the marijuana industry, specifically on paper advertising, you want to look out for a few things. First, you want to make sure that the advertisers that your working with have been around for awhile. Most marijuana paper adverting channels or marijuana magazines that you see on a day to day basis may be here today and gone tomorrow. If your trying to market your marijuana business in a marijuana magazine or paper publication that just got started, I wouldn't be expecting boat loads of traffic to come pouring into your marijuana business. Look at how long that particular marijuana paper publication or marijuana magazine has been around, how many places do they deliver? what is their key point of demographic? and how often do they re-stock their supply? These are just a few quick basic qualifyign questions when considering paper advertising for your marijuana business.
Marijuana Magazine Advertising History
Another obstacle to look out for when considering paper adverting for your marijuana business would be longevity within the company itself, affiliate relationships and how "tech savvy" they seem as far as having an online presence to their marijuana magazine or paper publication. It is important when getting into the marijuana industry for advertising and marketing purposes that you take a good look into the background and history of each company you want to advertise with. Most companies that have been around for at lest 3 or 5 years probably have a strong foot hold in the industry, so its best to reach out to the oldest companies first. Do your research, although the marijuana industry is a fairly new industry to be advertising and marketing in, believe it or not, it's pretty small. A lot of individuals who go the paper advertising route for their marijuana business also have a good online web presence, so it definitely wouldn't hurt to find out if you can get a 2 for 1 deal with a marijuana magazine f they also offer an online web presence for you.
Making The Right Decision
Demographics is important and you have to ask yourself, what type of traffic am i going to get from advertising in an industry specific marijuana magazine? Well.... Did you think about it? You guessed it, it's not your 35-75 yer old Grandma Jill it's probably something more like 18-28 year old jimmy and his buddies. But that's ok! keep in mind your demographics and who you want to advertise with and always remember, be careful what you wish for. Some places prefer that while our industry matures that it's sometimes best to walk down the hill and not necessarily run down with your friends.